Maximize one of the world's most powerful and popular forms of free communication for personal use, networking, public relations, research and marketing. Users at any level will benefit from our marketing author and social media guru's advice. As a consultant, presenter and podcast founder, his go-to toolbox can be at your fingertips in this 6-page laminated guide.
Topics covered include:
- Why Use Twitter?
- Set Up & Understand Your Account
- Finding & Following People
- Grow Your Following
- How To Tweet & Who Sees Your Tweet
- How To Engage People on Twitter
- How to use Hashtags
- Twitter Chats
- Managing Twitter With Twitter Lists
- Unleashing the Power of Twitter Search
- Analyzing Your Tweets
- Why Advertise on Twitter
- How to Run a Followers Campaign
- How to Run a Website Clicks or Conversions Campaign
- How to Run a Leads on Twitter Campaign
- How to Run a Tweet Engagement Campaign
- How to Run an App Installs or Engagements Campaign
- Twitter Do's & Don'ts
Suggested uses:
- Personal – much of this guide can be used just as effectively for a personal account
- Business – maximize ROI for whatever person or team you use to manage your social media marketing, even you, promotional give-away
- Consultants – provide as a supplemental reference for social media presentations, courses, conferences, training and the like
