In today's modern business world – customers from the other side of town to the other side of the world can find you online. So it's more important than ever for you to use evolving technologies and marketing tools that are often FREE, such as social media, to grow your business. This 6-page laminated guide is loaded with statistics so you know what drives customers to local businesses from near and far, and more importantly, how you can do it using the most effective strategies.
Topics covered include:
- What You Need to Know About Today's Customers
- 29 Ways to Attract Customers Online
- 33 Real World Ways to Get Business
- Your Business on the Map
- Setting Up Your Website
- Reviews
- Site Marketing
- Targeting Your Customers
- Essentials of Optimizing Your Website for Search (SEO)
- Blogging & Emailing to Market Your Business
- Offline or Real World Ways of Marketing Your Business
- 10 More Local Marketing Ideas
- Tools & Resources
Suggested uses:
- Business Owner/Manager – optimize your use of marketing tools and tactics provided in the guide by testing their effectiveness then using what works from this toolbox
- Entrepreneurs – start your business with a bang not a whimper, learn what you need to build a presence before you even open your doors
- Students of Business – familiarize yourself with real-world marketing solutions for small and large businesses
