Big to small businesses need customers and want to keep them. A blog can be an introduction and a continued connection to your business that can be strong, educational, and personal while reaching an unlimited audience. These 6 laminated pages will show you everything you need to know to start, grow, maintain, and measure your customer connections through this powerful business tool.
Topics covered include:
- What is Business Blogging
- Defining Strategy
- Blog Budget
- The Content Question
- Five Effective Business Blogging Subjects
- Cost or pricing questions
- Problems or issues questions
- Comparison questions
- Review-based questions
- “Best”-related questions
- Best Search Engine Optimization Practices
- Keywords & Blog Titles That Get Results
- Meta Descriptions & Subheads
- Content-Length & Images
- Producing Quality Content
- Proper First Paragraphs
- Disarm the Reader
- Ways to Generate Traffic
- Measuring the Success of Your Efforts
- It's About Trust, Traffic, Leads & Sales
- Using the Right Tools
- Maintaining Long-Term Success
- Buy-In From Top to Bottom
- Integrate Blog into the Sales Process
- Establish the Role of Content Manager
Suggested uses:
- Small Business – generate sales and build your customer base from the ground up by sharing your expertise
- Big Business – add this virtual salesperson that can offer expertise and help to the customer while being the face of your company that builds relationships
- Marketing Firms – a great tool for your employees and an even better tool as a giveaway to clients
- Business Majors – learn real world skills like these before an internship or job so you can excel at interviews and hit the ground running
